Most job seekers focus on crafting the perfect resume to impress recruiters. But here's the truth: your resume has to impress software before it ever reaches a human. That software is called an Applicant Tracking System (ATS).
And here's something even more valuable—we're not just giving you advice from a candidate’s perspective. We’ve built FREE ATS systems for recruiters. We’ve seen thousands of resumes go through parsing engines, keyword filters, ranking algorithms, and more. And we know exactly why some get selected… and why others disappear into the void.
In this guide, we’ll show you how to craft an ATS-friendly resume that survives the system and lands you interviews.
What Is an ATS?
An Applicant Tracking System is software used by employers to collect, sort, rank, and manage applications. Recruiters use it to:
From our experience building ATS software, we’ve learned one key truth: if your resume doesn’t “talk” to the system correctly, it won’t make it to the recruiter.
What Happens to Your Resume Inside an ATS?
Here’s a simplified version of what happens behind the scenes:
Even the most qualified candidate can get rejected if their resume isn't machine-readable.
Common Resume Mistakes That Kill Your Chances
From parsing logs and error reports in our own ATS systems, these are the top issues we’ve seen:
How to Make an ATS-Friendly Resume (That Also Impresses Humans)
Stick to a simple, one-column layout. Avoid columns, tables, graphics, and fancy styling.
✅ Do:
❌ Don’t:
Our ATS engines are trained to detect conventional headers. Use:
Avoid creative variations like “Where I’ve Been” or “Things I Know.”
From our indexing logic, here’s what counts:
Tip: Use both full forms and abbreviations when possible. Example: “Search Engine Optimization (SEO)”
Use short, concise bullet points that begin with action verbs. This helps both ATS parsing and recruiter readability.
✅ Example:
Create a keyword-dense section titled Skills. Use hard skills specific to the job:
This section boosts keyword match rate significantly in our ATS scoring model.
Use .docx unless a company specifically requests .pdf. PDF resumes often fail parsing if:
Critical details like your contact info, job titles, or dates should never be placed in headers or footers. Many ATS tools simply ignore them.
Bonus Tip: Tailor for Each Job
From our backend analysis, tailored resumes perform 2–3x better than generic ones. Use the job description to guide your keywords, skills, and even the order of achievements.
Sample ATS-Friendly Resume Layout
Jane Smith
jane.smith@email.com | (123) 456-7890 | LinkedIn: linkedin.com/in/janesmith
Professional Summary
Certified Digital Marketer with 6+ years of experience in SEO, PPC, and content strategy. Proven track record of improving organic traffic by 70% in under a year.
Skills
SEO | Google Ads | Content Marketing | SEMrush | WordPress | HTML | Email Marketing
Work Experience
Digital Marketing Manager | XYZ Corp | Jan 2020 – Present
- Increased website traffic by 300% through SEO and content revamp
- Reduced CPC by 25% through optimized Google Ads campaigns
Education
B.A. in Marketing, University of Manchester, UK – 2016
Certifications
Google Ads Certified | HubSpot Inbound Marketing Certified
Final Thoughts (From ATS Builders)
If your resume can’t be read by the software, it will never reach a recruiter—no matter how impressive your experience is.
As people who’ve built and optimized ATS platforms for recruiters, we can tell you this: simplicity wins. Relevance ranks. Clarity converts.
Want help reviewing your resume for ATS compatibility? Reach out—we’re happy to share the insights we’ve learned from the inside.